The “placebo effect” has long been associated with a positive personal belief in the benefits of a fake drug or treatment. However, research in recent years has shown that the benefits of placebos are real and that they don’t simply arise from false hope. This means that placebos represent a more important part of the treatment process than was once thought.
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Slowly Pushing Alternative Medicine to the Mainstream
July 10th, 2009 
admin Alternative medicines are called alternative often simply because no one has proven their effectiveness in scientific studies. However, with no incentive for pharmaceutical companies to test common remedies without the patent possibilities, other organizations are filling the void.
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